Redesign Website
next bank
2019
Redesign Website
next bank
2019
Description
I participated in the development of the official website for Next, Bradesco’s digital-native bank focused on younger audiences and innovative financial experiences. The website was a key channel for brand communication, product presentation, and customer acquisition, with a strong focus on visual identity, responsiveness, and performance.
Description
I participated in the development of the official website for Next, Bradesco’s digital-native bank focused on younger audiences and innovative financial experiences. The website was a key channel for brand communication, product presentation, and customer acquisition, with a strong focus on visual identity, responsiveness, and performance.
My contributions
Supporting the implementation of the new website structure with attention to responsive behavior and cross-device consistency; Collaborating with designers, copywriters, and developers to align the visual language with Next’s bold and youthful brand positioning; Assisting in the delivery of marketing pages and interactive sections showcasing Next’s unique benefits, such as “mimos,” financial tools, and app features; Helping optimize performance and accessibility to ensure a smooth experience for users on both desktop and mobile platforms.
My contributions
Supporting the implementation of the new website structure with attention to responsive behavior and cross-device consistency; Collaborating with designers, copywriters, and developers to align the visual language with Next’s bold and youthful brand positioning; Assisting in the delivery of marketing pages and interactive sections showcasing Next’s unique benefits, such as “mimos,” financial tools, and app features; Helping optimize performance and accessibility to ensure a smooth experience for users on both desktop and mobile platforms.
Investments & Goals
next bank
2019
Investments & Goals
next bank
2019
Description
Designed the “Goals & Investments” section in the Next app to simplify financial planning for users. Created intuitive flows and visuals to make setting goals and starting investments more accessible and engaging for a younger, digital-native audience.
Description
Designed the “Goals & Investments” section in the Next app to simplify financial planning for users. Created intuitive flows and visuals to make setting goals and starting investments more accessible and engaging for a younger, digital-native audience.
My contributions
Collaborating with product, design, and tech teams to help deliver a clear, user-friendly interface for setting and tracking financial goals; Supporting the structuring of the investment section with simplified language and visuals, making complex financial concepts easier to understand; Assisting in the creation of flows and microinteractions that guided users through goal setting, progress tracking, and investment options; Ensuring consistency with the Next brand identity while promoting financial education and customer empowerment within the app.
My contributions
Collaborating with product, design, and tech teams to help deliver a clear, user-friendly interface for setting and tracking financial goals; Supporting the structuring of the investment section with simplified language and visuals, making complex financial concepts easier to understand; Assisting in the creation of flows and microinteractions that guided users through goal setting, progress tracking, and investment options; Ensuring consistency with the Next brand identity while promoting financial education and customer empowerment within the app.
ilustrations
next bank
2019
ilustrations
next bank
2019
Description
Created a custom icon set for Next’s donation feature, helping users quickly identify and connect with different partner causes. Focused on clarity, empathy, and visual harmony within the app’s design language.
Description
Created a custom icon set for Next’s donation feature, helping users quickly identify and connect with different partner causes. Focused on clarity, empathy, and visual harmony within the app’s design language.
My contributions
Leading the entire visual concept and execution of custom icons and illustrations for the donation categories and featured institutions; Developing a cohesive iconographic system that balanced clarity, emotional appeal, and brand consistency; Creating illustrations that translated abstract social causes — such as education, health, and sustainability — into clear, engaging visuals; Ensuring that all assets were optimized for mobile environments, with special attention to accessibility and responsive behavior.
My contributions
Leading the entire visual concept and execution of custom icons and illustrations for the donation categories and featured institutions; Developing a cohesive iconographic system that balanced clarity, emotional appeal, and brand consistency; Creating illustrations that translated abstract social causes — such as education, health, and sustainability — into clear, engaging visuals; Ensuring that all assets were optimized for mobile environments, with special attention to accessibility and responsive behavior.